My name is Kristi Ridgeway and Media Blitz is my baby. I have over 18 years worth of experience in the industry under my belt. I am very hands-on with MB’s day-to-day processes, from accounts management to the creative department. I run the agency with a personal touch, knowing each employee by name. However, I am by no means a pushover. I value results and client retention above all else.
Even as a student, public relations was one of my biggest strengths. In fact, back in high school, I enjoyed the student council campaign period more than actually winning it. It felt exhilarating to go from one classroom to another, talking to the students and sharing my plans and stances.
Imagine everyone’s surprise when I chose advertising as a career, as most of them thought I was destined for politics. However, I felt that my skills in relating to people, finding out their needs, and finding solutions that perfectly fit said needs would be better spent in advertising than anywhere else. Foregoing larger advertising agencies, I chose an average, almost inconspicuous agency, and started at the bottom of the barrel as a junior account planner.
This was one of the most life-changing decisions I have ever made in my life. I knew opportunities abound in large corporations, but I wanted to learn the ropes without dealing with the distractions and frustrations brought upon by office politics, and excessive competition. I also wanted to see the extent of my skill, to check how far I could go using my own talents, instead of the acclaim and fame of the company I work for.
In the end, I felt like this decision helped shape who I am and refined my work ethics. I quickly rose in rank, from account planner to account planning manager. After 40 months of working for the same company, I decided, with the support of my supervisor, to seek out new challenges. I successfully secured a position at an up-and-coming, trendy advertising agency known for its out of the box thinking.
I found that managing the accounts planning department pushed my skills to the limit. In order to give the clients what they want, you need to establish a good working relationship with them so that they’re more inclined to cooperate. To successfully carry out projects, you also need to be familiar with the different departments in the company, how each department works, and the people who work in them. In short, I had to reach out to all parties involved in the account. This was challenging, but it was a goal of mine from the very start to be familiar with all the inner workings of each department in the company.
My efforts never went unnoticed. Employee of the month awards and promotions accented my 18 years in the industry. However, nothing felt as good as when the agency successfully gains a client through my own hard work, and when said client is overjoyed at the result of a project. Nothing is as satisfying as watching your team work in perfect harmony, almost like a well-oiled machine, and witnessing their pride at their own achievements and contributions.