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This
note considers US magazine publisher Weider, now part
of tabloid group American Media Inc (AMI).
It covers -
introduction
[under development]
A perspective is provided by the career of Bernarr MacFadden,
the 'health and uplift' enthusiast whose interests encompassed
fitness magazines, health studies and the New York Evening
Graphic.
holdings
[under development]
studies
There has been no major academic study of Weider. There
is an account in Brothers of Iron: How the Weider
Brothers Created the Fitness Movement and Built a Business
Empire (Sports Publishing 2006) by Joe Weider, Ben
Weider & Mike Steere
landmarks
1942 Joe Weider launches Your Physique
1946 Joe and Ben Weider launch International Federation
of Bodybuilders (IFBB)
1946 organise first Mr Canada event
1965 organises first Mr Olympia event
1968 Your Physique renamed Muscle Builder
1982 Muscle Builder renamed Muscle &
Fitness
1994 launches Living Fit for women over 40
1994 sells American Physical Therapy, Weslo
and ProForm Fitness to Bain Capital for US$270m
1995 buys Senior Golfer magazine
1995 launches Prime Health & Fitness
1998 sells Senior Golfer to Times-Mirror
Magazines
1999 Evercore Partners acquires American Media, Inc.
2002 American Media, Inc. and
Evercore Partners agree to acquire Weider Publications,
Inc. for US$350m
2006 Weider buys Primedia's military history and American
social history magazines and related sites (incl American
History, Civil War Times, British Heritage
and Historynet.com)
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