Orkla and Mecom: Holdings

holdings

This listing is indicative only.

As noted on the preceding page, Orkla is a diverse conglomerate. Its basic structure is

Orkla Foods - pizza,fish, frozen foods, chocolate, jam etc
Orkla Beverages - centred on the 40%-owned Carlsberg Brewing group (operations in Sweden, Norway, Denmark and other parts of Europe). Brands include Carlsberg, Tuborg, Pripps, Falcon, Sinebrychoff, Ringnes, Feldschlösschen, Carlsberg-Tetley. It is a major bottler of Coca-Cola and Pepsico beverages in Scandinavia
Orkla Brands - consumer products such as detergent
Borregaard - chemicals and wood products
Orkla Finance - corporate finance
Investments - major investments in Scandinavia and other parts of the world, and property management
Orkla Media - newspapers, magazines,new media, printing and distribution

The following list provides an indication of the Orkla media holdings as of late 2005.

newspapers

Denmark - 3 national papers (Berlingske Tiden, BT and Weekendavisen), 4 regional papers (Arhus Stiftstidende, Dagbladet Djursland, De Bergske Blade and JydskeVestkysten), 6 local dailies, 49 regional papers and 22% of Kristeligt Dagblad

Norway - 3 national papers (Drammens Tidende, Sunnmørsposten and Haugesunds Avis), 28% of Bergens Tidende, 31% of Asker og Bærums Budstikke and full/majority stakes in 22 regional papers

Sweden - 49% of Norrlänska Sosialdemokraten

Poland - 51% of Warsaw-based national n paper Rzeczpospolita and full/majority stakes in 14 regional papers

Lithuania - largest regional newspaper (Kauno diena)

Ukraine - 2 regional papers (50% of Vysokyj Zamok in Lviv and Industralnoje Zaporozje in Zaporizjzja)

magazines

50% of Hjemmet Mortensen (other 50% owned by Egmont) - Norway's largest magazine group and Sweden's fifth largest publisher of magazines for the consumer market. Norwegian titles are -

Hjemmet
Norsk Ukeblad
Familien
Her og Nå
Vi Menn
Vi Menn bil
Vi Menn båt
Vi Menn Fotball
Det Nye
Villmarksliv
Bonytt
Foreldre & Barn
Hytteliv
Bedre Helse
HjemmePC
PCPro
Jakt
hund & våpen
Shape-Up
Alt om Fiske
Kampanje
Foreldremagasinet
Mann
Gravid
Her og Nå
eyefi
BAM
Familiens Grønne Gleder

Norwegian soccer magazine Tips

Norwegian Økonomisk Rapport magazine

     distribution and sales

40% of Bladkompagniet distribution company in Denmark

40% of Media Tak advertising sales agency in Poland

     printing

5 printing plants in Denmark

50% of Hjemmet Mortensen Trykkeri in Norway

     online

Denmark - Berlingske Digital (20 sites)

50% of Hjemmet Mortensen Annonseblader AS

Norway - Drammensnett ISP

Norway - Mogul Media consulting

over 100 Internet services in Denmark, Poland, Lithuania, France, UK and Sweden

direct marketing

Norway - Sandberg
Norway - Selektiv
Norway - Stroede Customer Development
Sweden - Ralton fulfilment company
Sweden - Stroede Customer Dialogue
Sweden - Stroede Customer Development
Sweden - Print Media

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