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7701 France Avenue South Suite 200
Edina , MN 55435
United States
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Pokeware is a unique online company that integrates video content and contextual advertising. Pokeware creates an innovative way to monetize Internet video streams by connecting the point of purchase and consumption to facilitate and measure contextual product placements within streamed video content.

In this Digital Age, which has witnessed the great triumph of the digital video recorder, traditional advertising models have been rendered obsolete and modern-day marketing strategies are simply not reaching consumers. Consumers no longer watch commercials, they do not respond to pop-ups and banner ads, and they avoid pre-roll commercials online.

Advertisers are wasting billions annually on short-lived, expensive marketing campaigns whose messages rarely reach their intended audiences. The practical and efficient solution to this modern problem is product placement within content that consumers are measurably watching and to which they already respond. Pokeware enables interactive product placement in highly trafficked video content, as never done before in marketing. Pokeware additionally provides measurement tools to help advertisers maximize profits and design future marketing campaigns. Utilizing Pokeware's capabilities, brands can further identify lucrative endorsement possibilities based on measurable consumer interest.

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