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SQAD Service Quality Analytics Data

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SQAD Service Quality Analytics Data
303 S. Broadway Suite 108
Tarrytown, NY 10591
United States

SQAD Service Quality Analytics Data

SQAD publishes a report of quarterly cost-per-point projections to agencies, advertisers and media companies. Data includes network TV, cable and syndication, as well as, local spot TV, Hispanic TV, and spot radio.

SQAD’s basic services were reintroduced in the early 1990s when the company established SQARE, the highly reliable confidential contributor-based methodology. SQARE receives actual buys from agencies and media buying companies for spot TV and radio as well as Hispanic Spot TV buys. Data for these media are filtered through SQARE to eliminate special programming that inappropriately alters the current and future CPPs (i.e., Thanksgiving Day Parade, Super Bowl, etc.). The proprietary SQARE model processes data that is based on actual buys for the current quarter.

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