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overview
This
profile considers the global Interpublic advertising group.
The group dates from 1902 when the Alfred W. Erickson
agency was founded.
It merged with H.K. McCann - founded 1911 by Harrison
King McCann (1880-1962) - in 1930 to form McCann-Erickson.
Interpublic Inc. was established in 1960 as a holding
company for McCann Erickson and Marschalk & Pratt
(acquired by McCann in 1954). The group was rebadged as
the Interpublic Group in 1960 and expanded through an
aggressive acquisition program prior to going public in
1971.
Interpublic now includes the Lowe Group, Foote Cone &
Belding Worldwide (founded by Emerson Foote (1906-1992)),
and such US agencies as Bozell, Deutsch, and Temerlin
McClain. It offers a range of marketing, media planning
and buying, and public relationsservices through its Octagon,
DraftWorldwide and Initiative Media subsidiaries.
holdings
This list is indicative only
Advanced
Marketing Services
Bozell Worldwide
Deutsch
DeVries Public Relations
FutureBrand Worldwide
Hill, Holliday
Jack Morton Worldwide
McCann Relationship Marketing Partners Worldwide
McCann-Erickson WorldGroup
Modem Media
Mullen Advertising
Temerlin McClain
Weber Shandwick Worldwide
Bozell, Campbell-Ewald
Foote, Cone & Belding
Lowe and Partners
Campbell Mithun
Carmichael Lynch
market research
MR units under the NFO WorldGroup umbrella include
NFO
Research
NFO Cfgroup
Ross-Cooper-Lund
NFO Migliara/Kaplan
NFO Plog
NFO Prognostics
Infratest Burke AG
Sports and entertainment
Octagon
- sports promotions
Octagon Motor Sports (formerly Brands Hatch Leisure
Group or BHL) - owns and operates four UK motor racing
circuits: Brands Hatch, Oulton Park, Snetterton and
Cadwell Park
Octagon
Amster Yard - "boutique" agency
Bragman Nyman Cafarelli (BNC) - celebrity promotions
in consumer markets
The Works - promotions for General Motors
Jack Morton Worldwide - employee motivation
PMK/HBH - public relations for motion picture, television,
music and theater industries
memoirs and studies
For Erickson see Stewart Alter's Truth Well Told: McCann-Erickson
and the pioneering of global advertising (New York:
McCann-Erickson Worldwide 1995). For FCB see Fairfax Cone's
With All Its Faults; A Candid Account of Forty Years
in Advertising (Boston: Little Brown 1969).
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