owl image title for Axel Springer profile
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Germany's Axel Springer group is a major EU magazine and newspaper publisher with book, film production and internet interests.

This page covers -

The group is unrelated to the global professional and science publisher Springer Science+Business Media, formerly Springer-Verlag and BertelsmannSpringer. That group was owned by Bertelsmann until 2003 and is described in Sarkowski and Götze's two volume Springer-Verlag: History of a Scientific Publishing House (Berlin: Springer 1996).

subsection heading icon    the group

Springer is currently the largest newspaper publisher in Germany, with over 180 newspapers and magazines, and has been expanding into eastern and southern Europe.

During the late 1960s it was responsible for 40% of all West German newspapers, 80% of regional newspapers, 90% of Sunday newspapers, 50% of weekly periodicals and two thirds of the papers bought in major German cities.

In 1999 its share of the German market in terms of circulation was 23.7%, trailed by Bertelsmann-controlled Gruner+Jahr at 3.4%, the Westdeutsche Allgemeine Zeitung (WAZ) group at 5.9% and the Stuttgarter Zeitung group at 5%. It is perhaps most famous for Bild Zeitung, Germany's highest-circulation paper, distinguished by an intrusiveness that has extended to ransacking the apartment of alleged criminals and headlines such as the 9 December 1985 'Sweetheart Beheaded, Cooked & Tinned in 39 Pieces'.

Springer is also a major book publisher, has seven radio stations and had a major stake in Kirch's television units (SAT.1., Kabel 1 and N24).

As of 2001 it was 40% owned by the now moribund Kirch group, subsequently clawing back that holding. In September 2002 it was reported to be considering a merger with Ringier but remained independent. It did not proceed with a bid for Hollinger International's UK print holdings (eg the Daily Telegraph) in 2004 after the departure of Conrad Black from that group. An attempted €2.5bn takeover of broadcaster ProSiebenSat.1 in 2007 failed after rejection by German competition officials.

In 2000 annual sales were over 5 billion marks; at that time it had around 14,000 staff.



The Axel Springer corporate site is here.

Our chronology of the group's development is here.

subsection heading icon    background

Axel Springer was born into a provincial newspaper publishing family. His break came with authorisation from the British military government of Hamburg to open a newspaper in 1946. He went on to launch and acquire a string of papers - most resolutely anti-intellectual, in line with his comment that too much reflection was bad for Germans - and magazines characterised by entertainment and conservative politics.

Springer came to be characterised as Germany's leading Cold Warrior - swift to denounce those who questioned the economic miracle of the fifties and sixties - and then as something of a dinosaur.

Towards the end of his life he expanded into book publishing, notably through acquisition of what was left of the Ullstein group, and dabbled in television production and broadcasting. The latter attracted the interest of Leo Kirch, who joined with Burda family members in an unsuccessful takeover after Axel Springer's death. Kirch at its peak had around 40% of Springer's equity (subsequently acquired by the Springer family and associates).

subsection heading icon    expansion into broadcasting

In 2005 Springer announced that it would pay €2.5 billion for control of ProSiebenSat, Germany's dominant commercial broadcaster, formerly part of the Kirch group.

Springer had a 11.8% stake in ProSieben as of 2004. The deal for acquisition of Haim Saban's stake was expected to give it 100% of the broadcaster's voting shares and 25% of the preferred shares, with Saban's P7S1 Holding group gaining a 2.4% stake in Springer.

The takeover was abandoned in 2006 after opposition by German competition regulators. Axel Springer announced in December 2007 that it would sell its stake in ProSiebenSat.1 to the company's private equity owners for €509m (£365m).

In 2006 Axel Springer acquired the Zurich-based Jean Frey media group, including Bilanz business magazine, consumer advice paper Beobachter and tv program magazine TV-Star. Frey had been owned by a group of investors led by corporate raider Tito Tettamanti, reportedly concerned to stop the "leftist" Tamedia and Ringier from acquiring Frey's flagship Weltwoche (which went to an MBO rather than Springer). Springer had already acquired the Handelszeitung and Stock financial papers, along with the TV Digital guide.

subsection heading icon    studies

There have been numerous studies of Axel Springer and Springer journalism in Germany but only one major English-language work - the very dated Press Power: A Study of Axel Springer (London: Macdonald 1969) by Hans Dieter Muller.

Gudrun Kruip's 38 page Restricted Support: The Role of the Axel Springer Verlag in the process of Westernization (PDF) and Die Herren Journalisten: Die Elite der deutschen Presse nach 1945 (Munich: Beck 2002) by Lutz Hachmeister & Friedemann Siering offers insights into the man and milieu.

His lasting monument, like Hearst and Citizen Kane, is likely to be attacks in the fiction of Heinrich Böll, notably the biting 1974 Die Verlorene Ehre der Katharina Blum (The Lost Honor of Katharina Blum) about Springer's tabloid Bild and 1979 Fursorgliche Belagerung (The Safety Net).

The 1998 EU Audiovisual & Telecommunications Institute paper (PDF) describes Springer's unsuccessful move into cable and digital television.

For Ullstein see works highlighted in the separate profile on that group, such as Oron Hale's The Captive Press in the Third Reich (Princeton: Princeton Uni Press 1964), Lynda King's Best-sellers By Design: Vicki Baum and the house of Ullstein (Gary: Wayne State Uni Press 1988) and Hermann Ullstein's The Rise & Fall of the House of Ullstein (New York: Simon & Schuster 1943).





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